Overview

Heading into the final round of the 2018 Monster Energy NASCAR Cup Series at Homestead-Miami Speedway, four drivers stood on edge of winning. Our task was to follow Joey Logano—widely considered the underdog against the dominant "Big 3" racers—and document the raw, high-stakes rituals of his race team on behalf of NASCAR.

The Story

The content centers on the high-intensity pressure of championship race day. While Logano faced steep odds against veteran driving champions, the narrative focused on the relentless spirit of him and his crew. It was a story of a tight, wire-to-wire battle under the lights in Miami, capturing the heart-stopping moments of a team executing flawlessly under extreme pressure to pull off a miraculous, title-clinching victory.

Approach

With only a single weekend of shooting at the track, we adopted a rapid-response documentary style to build the narrative in real time. We mic'd up Logano to capture authentic, in-the-cockpit audio, using his raw commentary to anchor the emotional weight of the project. We’d run in short increments of shooting, to then run back to media that would be edited and delivered within minutes. The visual strategy relied heavily on immediacy: capturing the frantic energy of the pit crew, the roaring crowd, and the unfiltered celebration the moment the checkered flag waved.

The Output

A fast-turnaround suite of short-form cuts delivered in both horizontal and vertical formats. The package included real-time social media edits published immediately following the victory lap to congratulate the new champion, alongside digital teasers, TVC, OLV, and hype reels designed to capitalize on the post-race excitement.

Role

Director / DP / Editor

Team + Agency

Tyler Babin - Editor

Hanna Park - Producer

VaynerMedia