Context

After its first year in operation, Vito’s New York has been invited to stock its collection at the legendary menswear institution J. Press in Midtown Manhattan. To commemorate this major milestone, founder Victor Netland hosted an celebratory evening surrounded by a lineup of recognizable faces and supporters.

What Came Of It

A recap film capturing the energy of the night by merging J. Press’s iconic, traditional heritage with Vito’s New York’s young, playful aesthetic. We carved out a middle ground that honors both brands equally, highlighting the vibrant colors of the store, the energy of the partygoers, and an intimate, lived-in perspective that makes viewers feel like they’re right in the middle of the celebration.

Role

Director, DP, Editor