Context

Vespa approached us with a simple ask: show us an exciting way that Victor uses his Vespa in New York City. The answer was pretty straightforward: document an average day in his life.

What Came Of It

Over the course of several hours, we crisscrossed Manhattan documenting an unexaggerated day in the life of a small business owner. It started with morning coffee to discuss fabrics, followed by a lineup of appointments, product drop-offs, and an evening event over drinks. What was originally briefed as a :15 spot quickly evolved into something that needed more time to tell the entire story. The final cut captures the high-energy pace and seamless mobility Victor moves with, made possible by Vespa.

Role

Director, DP, Editor